May 25, 2016
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There are so many things to consider when you decide to sell your home, and it can often become overwhelming.  With everyone leading such busy lives these days, there is often little time left at the end of the week to start preparing the sales process & presenting your property for sale.

This is where we come in!  Experts in styling & presenting properties for sale, we can advise you on the most cost effective solutions to get your home ready for the market. It’s often a lot easier than you think!  After being pointed in the right direction and armed with an action list of ‘To Do’s’ you’ll feel a lot more in control & know you’re showing you home off to its true potential.

Below we’ve compiled a list of commonly asked questions about the sales process & how property styling actually works.


Why should I spend money on my home, when I’m moving out anyway?

A Home Staging is not spending money, it’s about investing money. I’m sure you’ve heard the saying “You have to spend money to make money”. No potential buyer wants to walk in to a home that is cluttered with years and years of ‘stuff’ or appears neglected and tired. If you want to make a well worth investment on your biggest asset, in order to gain a higher selling price and a much shorter time on the market, Home Staging is an important investment in your home. If you were a buyer, and you had the choice between two houses in the same area, both in the same price range and both the same size; but one appeared tired, cluttered and neglected, whereas the other appeared fresh, modern and ‘ready to move straight in to’, which one would you choose? It’s an easy decision, so don’t make the mistake of leaving valuable profit on the table when selling your house, and unlock the hidden potential in our home today!

Is Home Staging the same as Interior Design?

A Home Staging and Interior Design are similar industries, as both professions aim to make spaces feel as visually appealing as possible. However, the difference is that interior designers are hired to work with home owners living in their home, so the aim is to personalize and decorate the interiors to suit the style and specific taste of the home owner. Whereas Home Staging is about depersonalizing and decorating the property in a way to appeal to the widest number of potential buyers. Home Staging repackages your home in to a marketable product, and our stylists can objectively view your property through buyer’s eyes and style your property in order to get it sold in the shortest time frame and for top dollar!

Can’t buyers just appreciate my home for what it is, and see past the dated curtains, old furniture and clutter?

A 90% of the population cannot visualise what a space would look like without the clutter, the faded paint on the walls, the dated curtains, or the overcrowded dining room. When potential buyers see your property for the first time, you want to make that vital first impression really count, to avoid losing them altogether. If 10 people come to your open house, and 9 out of the 10 buyers leave unimpressed as they cannot visually see past the clutter, or the tired furniture, or the worn paint on the walls, the reality is that your property will sit on the market for a longer period of time. You could also leave thousands upon thousands of valuable profit on the table for potential buyers to negotiate the price to their advantage. Or even worse, your agent may suggest a price reduction in order to get your home to sell. Either option is going to mean you lose out on money, and lose valuable profit on your biggest asset. Another factor to consider is that the longer your home stays on the market, the longer you have to keep paying for bills, rates, maintenance and marketing fees, along with the inconvenience of having open inspections every weekend. By engaging a professional home stylist, the problem areas in your home could be quickly identified and corrected with economical and proven techniques. This is why Home Staging is regarded as an investment in your home, and not as a cost. You cannot go back and recreate that vital first impression to buyers, so make it right the first time, and make your home the one they remember!

Does Home Staging work?

A Many people ask this question, and the answer is yes! Home Staging is a common practice among real estate agents and investors, as the strategies and aims implemented work time and time again. By de-cluttering, de-personalising, neutralising, taking care of repairs and styling where needed, homes sell for a higher selling price and in a shorter time frame. Home Staging ‘romances’ the buyer and allows them to connect with the home emotionally, as they imagine themselves living in the home and how their life would be to live in your home.

Home Staging is a small investment on your biggest asset, and most often results in a much higher profit upon selling your property. Why wouldn’t you want to show off your home’s best assets and unlock the hidden value in your home?

How much does it cost?

A Home sellers should not look at Home Staging as how much it will cost them, but rather, how much it could make them. There are numerous studies and statistics on Home Staging, and well-presented homes time and time again do sell more quickly and for higher prices; when compared to homes left as they are. Upstaged Home Staging are experts in the real estate market, and know what changes are necessary to give you the biggest return on your investment; without over-capitalizing. Statistics show that staged homes generally sell for at least 6-10% higher than un-staged homes. However, the profit is generally a great deal higher than this. Clients also need to consider the time frame the home is on the market for, and that every week the property sits on the market there are costs of growing bills, rates, insurance and not to mention the stress and frustration that comes with the property not selling. Home Staging not only improves your chances of selling quickly, it also enables you to sell your home for what it is truly worth, and decreases the chance of buyers negotiating the price in their favour, or real estate agents reducing the asking price of your home. The price you are willing to invest in Home Staging is completely up to you. Pre-sale consults start from $300. If you sell your home for $300,000 this consult represents an investment of 0.1% of the selling price! A tiny investment, well worth the return, and time your property remains on the market!