Q&A

At Upstaged Home Staging, we often get asked questions about the work that we do and the services that we offer.  Below we’ve compiled a list of some commonly asked questions and answers about our services.  However, if you still have some further questions about Home Staging, and how Upstaged Home Staging can assist you, please contact us on 0421 995 844, or fill out our contact form.

 
What is Home Staging?
A Home Staging is the act of preparing a house for sale, and presenting the home in a visually appealing way, to increase the selling price and to sell in the shortest time frame.  The goal of home staging is to attract as many potential buyers as possible, and to make that vital first impression really count as they walk through the front door.  The appearance and the way people live in their home, is very different to the way the house must appear when it comes time to sell.  When owners live in their home, it reflects their life and the memories that they have created over the years.  However, when it comes time to sell the house, the owners must emotionally disengage from the home, and present it in a marketable way that will appeal to the largest number of potential buyers.  Home Staging is about repackaging the home to show off its best features and disguise its flaws.  It is about making that emotional connection with the potential buyer, and ‘romancing’ them in to a perceived lifestyle they could have in your home.  Upstaged Home Staging offer a wide range of services to suit every home and budget, and our expert stylists use proven strategies and techniques to assist you in revealing your home’s best assets and unlocking the hidden value in your home.

Does Home Staging work?
A Many people ask this question, and the answer is yes!  Home Staging is a common practice among real estate agents and investors, as the strategies and aims implemented work time and time again.  By de-cluttering, de-personalising, neutralising, taking care of repairs and styling where needed, homes sell for a higher selling price and in a shorter time frame.  Home Staging ‘romances’ the buyer and allows them to connect with the home emotionally, as they imagine themselves living in the home and how their life would be to live in your home.
Home Staging is a small investment on your biggest asset, and most often results in a much higher profit upon selling your property.  Why wouldn’t you want to show off your home’s best assets and unlock the hidden value in your home?

How much does it cost?
A Home sellers should not look at Home Staging as how much it will cost them, but rather, how much it could make them.  There are numerous studies and statistics on Home Staging, and well-presented homes time and time again do sell more quickly and for higher prices; when compared to homes left as they are.  Upstaged Home Staging are experts in the real estate market, and know what changes are necessary to give you the biggest return on your investment; without over-capitalizing.  Statistics show that staged homes generally sell for at least 6-10% higher than un-staged homes.  However, the profit is generally a great deal higher than this.  Clients also need to consider the time frame the home is on the market for, and that every week the property sits on the market there are costs of growing bills, rates, insurance and not to mention the stress and frustration that comes with the property not selling.  Home Staging not only improves your chances of selling quickly, it also enables you to sell your home for what it is truly worth, and decreases the chance of buyers negotiating the price in their favour, or real estate agents reducing the asking price of your home.  The price you are willing to invest in Home Staging is completely up to you.  Pre-sale consults start from $300.  If you sell your home for $300,000 this consult represents an investment of 0.1% of the selling price!  A tiny investment, well worth the return, and time your property remains on the market!

Isn’t Home Staging only for high end properties?
A No matter what the selling price of your home, the principles and strategies of Home Staging are the same, and the transformations are just as amazing!  Home Staging is an investment to any property, no matter what the price range. By presenting your home in its best possible light, you will greatly improve your chances of selling for or above your asking price, and a lot more quickly than the other houses on the market.  You will also outshine other houses for sale in your area, and stand out from the competition.

Won’t putting furniture in to my investment property make it look smaller?
A By adding furniture and accessories to a vacant property, it not only defines the different areas and gives the rooms a purpose, it also makes the space feel larger.  Our stylists have strategic alliances with furniture rental companies, and can arrange furniture and accessories to be hired to you for the duration of your home being on the market.  By adding modern and fresh furniture and accessories, it also gives the property life and personality, and allows the buyer to connect emotionally with the property.  An empty home appears lifeless and quite cold, and potential buyers cannot visualise where furniture would be placed, or how their furniture would fit in to the rooms.  Upstaged Home Staging can assist you in styling your home top to bottom, and create that desired ‘display home’ feel that potential buyers expect in today’s market.

Can’t I just stage my home myself and save my money?
A Upstaged Home Staging have professional stylists that can view your property objectively through ‘buyer’s eyes’.  Home owners who have lived in the home for many years have an emotional connection to the house, and cannot see past the things that can distract potential buyers from appreciating the property.  The treasured family photos, the souvenirs collected from the last holiday, and the kids paintings on the fridge are all precious to you, and are treasured memories that you and your family have created over the years.  However, these items along with so many other items around the home can distract buyers, and prevent them from imagining themselves living in your home.  Your treasured collections and photos are great to have on display when you are living in your home, however, as soon as you decide to sell your home you have to repackage it in a marketable way, that appeals to the widest number of potential buyers as possible. You want these buyers to make that all important emotional connection with your home, and allow them to imagine themselves living there, with their possessions.
Often home owners have trouble seeing past these personal items that confuse buyers, and the small repairs needed around the home, as they have lived with them for so long and can often become ‘blind’ to these things that buyers will notice straight away.  Our professional stylists at Upstaged Home Staging are experts at identifying these problem areas in your home, and correcting them in order to present your home as a marketable product, that will stand out from the other houses on the market.

Why should I spend money on my home, when I’m moving out anyway?
A Home Staging is not spending money, it’s about investing money.  I’m sure you’ve heard the saying “You have to spend money to make money”.  No potential buyer wants to walk in to a home that is cluttered with years and years of ‘stuff’ or appears neglected and tired.  If you want to make a well worth investment on your biggest asset, in order to gain a higher selling price and a much shorter time on the market, Home Staging is an important investment in your home.  If you were a buyer, and you had the choice between two houses in the same area, both in the same price range and both the same size; but one appeared tired, cluttered and neglected, whereas the other appeared fresh, modern and ‘ready to move straight in to’, which one would you choose?  It’s an easy decision, so don’t make the mistake of leaving valuable profit on the table when selling your house, and unlock the hidden potential in our home today!

Is Home Staging the same as Interior Design?
A Home Staging and Interior Design are similar industries, as both professions aim to make spaces feel as visually appealing as possible.  However, the difference is that interior designers are hired to work with home owners living in their home, so the aim is to personalize and decorate the interiors to suit the style and specific taste of the home owner.  Whereas Home Staging is about depersonalizing and decorating the property in a way to appeal to the widest number of potential buyers.  Home Staging repackages your home in to a marketable product, and our stylists can objectively view your property through buyer’s eyes and style your property in order to get it sold in the shortest time frame and for top dollar!

Can’t buyers just appreciate my home for what it is, and see past the dated curtains, old furniture and clutter?
A 90% of the population cannot visualise what a space would look like without the clutter, the faded paint on the walls, the dated curtains, or the overcrowded dining room.  When potential buyers see your property for the first time, you want to make that vital first impression really count, to avoid losing them altogether.  If 10 people come to your open house, and 9 out of the 10 buyers leave unimpressed as they cannot visually see past the clutter, or the tired furniture, or the worn paint on the walls, the reality is that your property will sit on the market for a longer period of time.  You could also leave thousands upon thousands of valuable profit on the table for potential buyers to negotiate the price to their advantage.  Or even worse, your agent may suggest a price reduction in order to get your home to sell.  Either option is going to mean you lose out on money, and lose valuable profit on your biggest asset.  Another factor to consider is that the longer your home stays on the market, the longer you have to keep paying for bills, rates, maintenance and marketing fees, along with the inconvenience of having open inspections every weekend.  By engaging a professional home stylist, the problem areas in your home could be quickly identified and corrected with economical and proven techniques.  This is why Home Staging is regarded as an investment in your home, and not as a cost.  You cannot go back and recreate that vital first impression to buyers, so make it right the first time, and make your home the one they remember!

Why should I use Upstaged Home staging?
A Upstaged Home Staging is a highly regarded property styling company, and we pride ourselves on working on all different types of projects, and addressing the unique circumstances that come with each home we stage.  Every home is different, and every home requires individual attention in order to highlight its positive features and minimize any flaws it may have.  Home Staging is highly regarded by real estate agents, and property developers, as it has proved time and time again that houses that have been staged sell for a much higher selling price and spend considerably less time on the market.  Upstaged Home Staging can work with you and your budget, and transform your property in to a stunning ‘display home’ that potential buyers so highly desire.  By investing such a small amount on your biggest asset, our expert stylists will reveal the true potential in your home, and unlock the hidden value within.